![]() ![]() You don’t want to wake your customers who forgot to turn on “Do Not Disturb.” (On that topic, be wary of time zones when sending SMS messages nationally.) You want to avoid scheduling your text marketing messages too early in the morning or too late at night.Īfter all, you are communicating quickly and directly with consumers and you want to respect their personal time. This revealed that near immediate action was taken by consumers once they received a message. We also found that among the messages with links, most clicks also occurred at 12. No matter the day of the week, noon remains the most popular time to send a text campaign. The most common time to send a campaign is 12:00 pm, and the least popular day to send a text is Sunday. The Best Time to Send Marketing Text MessagesĪfter analyzing messaging data here at SimpleTexting, a common theme was present. ![]() The least popular day to send a text is Sunday. It’s worth noting that some businesses have had success with sending text messages on the weekend because of less competition.īut, in general, it appears that Monday and Thursday are the best days to send your SMS campaigns. If we take Instagram engagement as a good proxy for overall mobile marketing efforts, we can also see that the most consistent engagement can be found Monday through Friday, 9 a.m.–4 p.m. This study published in The Drum found that online sales were highest on Thursdays, narrowly beating Monday. The thinking goes that people are grumpier and more sleep-deprived at the beginning of the week, so Tuesdays, Wednesdays, and Thursdays tend to be the best days for SMS and email campaigns. The Best Day to Send Marketing Text Messages Schedule every text at the best time with SimpleTexting.Why you should A/B test when you send texts.A framework for deciding the best time to send bulk SMS.That doesn’t mean we can’t tackle the question at a high level and, more importantly, provide you with a framework to optimize your own send times. There is no denying who you are and who you’re sending to impacts the best time for your marketing text messages. If you’ve ever looked for the answer to the best time to send SMS marketing campaigns, you’ve likely come across a whole lot of “it depends.” So, the timing of your text messages definitely matters. īut you want someone to do more than just glance at your text. Yes, the average person checks their mobile phone 150 times a day. The fact that text messages have a 98% open rate means it’s tempting to overlook the importance of when you schedule a campaign. ![]()
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