![]() ![]() The company began a database management program to keep beans moving in clients ’ stores. He invested in a $30,000 computerized roaster at the company ’s store in Winooski, Vermont. Stiller focused on streamlining operations and applying contemporary principles of quality manufacturing. It divvied ten percent of net profits between Conservation International and The Rainforest Alliance. In 1990 Green Mountain introduced Rain Forest Nut flavored coffee to sponsor the cause of rain forest preservation. It began selling these Green Mountain Earth Friendly Filters to the public soon after. ![]() The company cut its refuse in half through a recycling program and switched to oxygen-whitened filters, deemed less hazardous than standard bleached filters. In 1989 Green Mountain Coffee Roasters formed an environmental committee to steer it on conservation issues. Green Mountain similarly segued an opportunity to sell cups of fresh coffee at a supermarket chain into shelf placement. Stiller took this to the next level, placing Green Mountain coffee in Mobil Corporation ’s 1,000 stores nationwide. Attention to details not only kept the sales flowing, it increased traffic to the gas station. Stiller convinced a doubtful convenience store owner to let him sell coffee there, competing with Dunkin ’ Donuts across the street. Promotions continued with high-end products like Muesli cereal. Advertising in gourmet magazines helped build a mail order business. Eventually, however, his company ’s coffee would be served at some of the Northeast ’s finest restaurants.įree samples, distributed through such charitable organizations as the Kiwanis club, helped spark demand. Although he turned a profit on retail sales, Stiller had a hard time convincing restaurants to pay premium prices. Green Mountain floundered for four years, competing at the highest end of the market: prized arabica beans (versus the lower quality robusta variety). Still, Stiller discovered that competition was keener in coffee than in cigarette papers. The specialty coffee industry had been growing at a seven to ten percent clip a year since the late 1960s. ![]() The couple went to Florida to start another coffee business. Stiller bought out the owners, prospective snowbirds, for $200,000. At the time, Green Mountain was a small specialty store, begun in 1981, that sold to the public and a few restaurants. Then, one day while lounging at a Vermont ski resort, Stiller found a cup of coffee so good that he bought the company. As the high flying days of the 1970s came to a close, Stiller and his partner Burton Rubin sold the company to English tobacconeer Rizla for $6.2 million. E-Z Wider offered smokers wider papers, so they did not have to lick and splice two papers together to make bigger joints. In 1971 company founder Robert Stiller had helped launch E-Z Wider, a maker of rolling papers. The prehistory of Green Mountain Coffee, Inc. It also has invested in an online store, while closing or selling its retail stores in 1998. Based in Vermont, the company has aimed to expand internationally, to England, Turkey, Canada, the Caribbean, and the Pacific Rim. ’s 5,000 wholesale customers -grocery stores, conveniences stores, restaurants, and places of work -are located mostly in the Northeast, but sales territories extend to Arizona and Florida. is the holding company for a rapidly growing roaster of specialty coffee. Packaging may vary.Incorporated: 1981 as Green Mountain Coffee Roasters, Inc. *Check locally, not recycled in all communities. Enjoy the same great-tasting coffee you know and love, and when you’re done just peel, empty and recycle. Introducing Recyclable* K-Cup Pods: Simple. Our coffee will be 100% responsibly sourced by the end of 2020. What does being 100% responsibly sourced coffee mean? Responsibly Sourced means the coffee we purchase is grown and sold in adherence to a credible sourcing program that aligns with our company Responsible Sourcing Guidelines. Each K-Cup pod is filled with the freshest ground coffee and brews a perfect, great tasting cup of coffee, every time. These single-serve K-Cup pods are compatible with all Keurig K-Cup Pod Single-Serve Coffee Makers. The Green Mountain Coffee Roasters® Hazelnut is a lighter-roasted coffee with the rich and satisfying flavor of warm, roasted nuts. We're driven to bring the world a richer, better cup of coffee. It's where we developed our adventurous spirit and commitment to improving the lands through sustainably sourced coffee. It's where Green Mountain Coffee Roasters was born. ![]()
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